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Tag Archives: Devilbiss DV1

Spray gun vs iPhone. What a dilemma.

This blog post is not about the new technology in automotive repair industry, nor about its challenges or best practices. This post is about a crisis we definitely have in our industry. This is the human resource crisis. No matter how precise the color matching is, or how fast clearcoats dry, if we don’t have skilled, motivated and proud painters, the industry’s future is not bright. In fact, this post blog comes as a continuation of one of my recent articles “The biggest challenge in the collision repair is to keep it young.”

Just last week we had a round of presentations of new Devilbiss spray gun DV1 on the field. Usually I enjoy this part of my job. What can be better than a direct, unfiltered contact with the end users of your products? While the presentations were “business as usual” , one encounter left me very concerned and in doubt.

My sales manager and I visited a very typical for Greece bodyshop. Average size, family owned workshop of three people. The painter was actually the owner’s son, and the next generation of the business. After initial formalities and casual chat, I asked the young guy about his spaying equipment arsenal. It turned out that he is using two spray guns for basecoat and clearcoat applications. One was a Devilbiss GTI – the very first model of the iconic blue spray gun by the British manufacturer. The other piece was a SATA 2000 model. Both spray guns were purchased many years ago by the painter’s father, and they have obviously seen better days. Looks like a good potential customer, you may think. I thought the same exact thing. However, the youngster looked very indifferent and reluctantly asked for the price. The average retail price for a premium spray gun, regardless of the brand is slightly above 700 Euro in our part of the world. If you take in account that with a quality piece of equipment like Devilbiss DV1 or SATA Jet 5500 (I don’t mention other brands, but the list is not all-comprehensive) one could save massively on materials consumption, improve color matching on difficult metallic colors and decrease re-works, purchasing such gun is a no-brainer. Well, for me at least. However, my prospect customer had a different opinion.

“That is too expensive”, he replied indifferently and took a brand new iPhone XS Max out of his pocket. He started clicking through some Viber messages and turned his back to us. Our pitch came to an end.

En route back to my office I was thinking a great deal about this young man. I wasn’t thinking about the rejection. No. If you are in sales, you know that rejection is just a part of everyday life. What stroke me most is that the “professional” painter didn’t show any interest for something new in his industry. It wasn’t the question of money, of course. Someone who can afford buying an expensive gadget worth about 1300 Euro, can afford investing in his job. Unlike pricy phone, the last technology spray gun (or any other piece of equipment) will earn him money. The problem is that investment in his work is not something he wishes to do, and it is important to distinguish between investment and pure expenses. Purchasing a piece of equipment is definitely an investment. Buying a new phone, unless you are mobile app developer, is an expanse.

To conclude, I would like to say that there are people in our industry who struggle to make both ends meet. Probably not everyone, especially in crisis-hit Greece, can buy a DV1 or similar spray gun. However, a serious sprayer would rather save money for a gun, rather than for a phone. This is my humble opinion.Chances are that this bodyshop will not survive until the next generation, unless the owner changes his attitude.

 

Automechanika 2018. Footnotes.

Yet another Automechanika in Frankfurt closed its doors. I haven’t missed a single event since my very first visit to Frankfurt in 2002, but I still feel a slight adrenaline rush when I enter the hall 11, where the majority of the refinishing stands are located. As a visitor and as an exhibitor, despite the decrease of the exhibitions’ importance in our business (actually in any business), I do enjoy the buzz and the energy of this venue. I guess it is in my blood already.

What I enjoy most is meeting people. Many of them I know, many faces are familiar, but we have never had a chance to be acquainted. Nevertheless, the vast majority of the players in our industry are known. “Oh, I remember this guy, he is Greek with a horse brand (Etalon logo features a horse).” – I overheard a whisper in Spanish while in the queue in cafeteria “Bellavista”. In some ways, all the people you meet in the paths of the fair can be divided in three categories: customers (existing, potential and former), suppliers (current, potential or past) and competitors (competitor is always competitor). Meeting customers is probably the most exciting, but simultaneously the most alarming. Where is he going now? I hope not to meet the other guys?

When you return from the event, like Automechanika, you are asked pretty much the same question: What new have you seen? To be short, apart from the long awaited new spray gun from Devilbiss – DV1 – I haven’t seen anything really new. Of course, I could have easily missed something. Correct me please if I am wrong. As you may have heard any business, industry or organization is going through the life cycle in different ways, like revolution and evolution. This process has been described by Larry Greiner in his paper called “Evolution and Revolution as Organizations Grow.” Sometimes this theory is described as Greiner Curve. Revolution is characterized by fundamental change, which affects the way we do something (repair vehicles in our case). Evolution, on the other hand, is an upgrade, an improvement of the existing products and processes. Our industry is going through evolution phase without any breakthrough in the horizon so far. In no way I mean that the evolution is not good; it just underlines that automotive refinishing business is a mature market.

 

While I didn’t see a particularly groundbreaking product, I must admit one significant shift in our trade – much better marketing. For many years, collision repair materials suppliers hadn’t paid attention to the look and feeling of their products. Probably this year’s presentations in Automechanika marked the shift on this matter. The best example is probably the packaging of the newest Devilbiss flagship spray gun DV1. It reminds me the box from the luxury Swiss watch.

Those of you, who attended the fair last week, would probably agree with me that SATA had the most chic stand from all. SATA for some years now dedicates their impressively big stand to a particular theme – “Sweet Sixties” this year. SATA’s team welcomed their guests in stylish uniform, while presenting a dedicated special addition SATA 5000 model. Great job from the marketing team. They totally dismiss a stereotype that everything German is well-built, but boring…

I left the fair with solid feeling that I really enjoy the industry I am in, and, as always, regrettably, I didn’t have enough time to spend with my colleagues, customers, suppliers and competitors (yes, I have very good friends with whom we compete). Friends from Australia, Argentina, Serbia, UK, Albania, Bulgaria, Czech Republic, France, Russia, Ukraine, Poland, Spain, Hong Kong, China, Kenya, South Africa, Italy, Norway, and, of course, from Germany, I will be looking forward to see you soon!

 

 

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