beauty machine

“Competition is not only the basis of protection to the consumer, but is the incentive to progress.” Herbert Hoover

This year I reached my 20th year in car refinishing industry. I loved it, prospered, lived my ups and downs, and I wish my journey will continue for a long time. I have been privileged to work with  and learn from colleagues in all the inhabited continents. While our industry goes through the rough times now, just like most of the other businesses, I could safely tell that one of the greatest challenges is the lack of proper, honest, forward-thinking competition…

 

Let me be straight, I love the competition, though being the owner of a rather small player on the field of car paint products. Being small can be a great advantage when flexibility, personal touch and best customer service is required. Competition has played a huge role in the automotive business altogether. Remember Big Three – Ford, GM and Chrysler? The rivalry between those legendary companies put the automotive industry to the whole new level and through rough times of the Great Depression. Imagine what would be the cars if Ford would rule the industry with his efficient but boring black T Model? Not much left for car refinishing business, I guess… There are countless examples of how competition changed not only the the industry, but the world. I am writing this article on my iPad, which is one of the wonderful things born from fierce competition between Apple and PC.  The list is endless.

 

The reason I mention all these is because I see a real problem with competition in our trade. Big Four (sorry Sherwin-Williams you are not in this list, at least in Europe) mainly compete on the expensive gadgets, like Moonwalk or Fillon’s Daisy Wheel and acquisitions. I don’t see any significant product development for at least last 10 years. Same technology in different packaging.

 

More than 3 years ago I wrote an article “Is “buying” bodyshops business by paint companies sustainable?” I have to say that nothing changed and probably got worse. More or less busy (?) bodyshop is approached by big paint suppliers with cash. Nobody talks about products benefits, but only the check amount. The problem is that bodyshop owners usually bite in front of cash check, but never actually look in depth of the offering. Is it suitable for their business? What about the long run impact? Is it worth loosing your freedom of choice? Maybe it is better to take a loan for this desired equipment rather than signing a slavery contract?

 

I have learnt that nothing in life comes for free. I strongly advice to choose the paint supplier based on his offer and service, not on his “freebies” …

 

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