beauty machine

 

4 + 2 things car painter and a doctor have in common (revisited)

I wrote this article almost 7 years ago in February 2013, and since then many of our readers referred to it, and, actually, used it in the business presentations and discussions across refinishing industry. It is always fun to make comparisons of incomparable things. After the years, I came across of two more things, which are similar in both trades. I hope you will find those interesting addition to the list.

One could say that there is hardly anything in common between collision repair facility and, let’s say, your family doctor’s office. Well, probably it is true to some extent. Nevertheless, besides the fact that some auto paint professionals are called “car skin doctors”, there are some professional attributes we should borrow from doctors.

  1. Place your professional certificates on some prominent place.

Next time you will visit your doctor, pay attention to the walls of his cabinet. I am pretty sure that his diplomas and certificates will be right behind him nicely framed! It is not a show off, but a well understood practice to assure a patient that he is in the right place for treatment.

Car refinishing professional also spends considerable amount of time to learn the craft. Wether he graduated from technical school or attended a number of professional seminars or has been certified by the car colour company, he had acquired quite a few documents certifying his knowledge. So, my advice is to clean the dust from your professional certificates and to place them on the nice spot of the body shop, or even better in your office!

  1. Find some place for the office.

Imagine that you need a minor surgical operation to be done (a really small one). You come to the place to schedule the date with your surgeon, and he admits you… right over the operation table. Sounds strange, doesn’t it?

Believe it or not, but exactly the same applies to any collision and body repair shop. There should be a place, preferably separated from the noise of working compressor or sanding machine, where painter could discuss with a customer all the procedures, costs and, perhaps, additional services to be offered. Let’s face it, selling your service standing in the middle of noisy and dusty body shop, doesn’t look very professional!

  1. Keep the body shop clean as hospital.

I remember my feelings when during my trip to Zambia I looked for a medical help in one small place in the middle of nowhere. The doctor’s place was dirty and old, and I thought my fever probably is not so important, and I should leave or better run away, as soon as possible. Fortunately, most of the doctor’s cabinets are tidy, clean and well maintained. Otherwise how could we trust our health to such a doctor?

Now one could say, body shop is a working place, where old parts are removed, sanding dust is in the air, while spilled paint stains decorate every corner. Big mistake! Don’t expect your customer to respect you, if you don’t respect yourself the place you spend so much time every day. My advice is:

– Clean that dust from the floor, your tools, infrared dryers, and all the equipment. This will give preserve value of your investment and help to “fight” those nasty dust nibs you spend so much time to polish away.

– Remove all those old bonnets, cracked bumpers and smashed doors. You will be surprised how much bigger your body shop actually is.

– Devote one weekend per year to paint your walls. Nothing fancy, pure white or beige colour will refresh the look of your shop. Better mood everyday comes as bonus.

– Improve the lighting, clean your windows, and let the bright side of life in. Having better vision of the place to be repaired is always a big plus.

– Make some shelves and find place for all tools and consumables. One of the biggest problems with clear coat polishing and swirl marks I noticed all those years, was dirty polishing pads covered with sanding dust.

  1. Dress up and look professional.

Why do you think all doctors wear those nice white lab coats? Because they want to look professional, so they must dress up like a doctor. It is an attribute, rather than necessity. White coat inspires confidence.

I do believe that clean overall is a must, especially when you meet a customer. How customers will take seriously your business, if your working uniform is dirty and looks like rag?

  1. Don’t make diagnosis (estimates) over the phone

Have you ever met a doctor, who would give a patient his diagnosis over the phone? I haven’t, and I hope you neither. In order to find out what is wrong with one’s health, a doctor must see him, examine, probably prescribe some tests, and only then – make the diagnosis and proceed with treatment. This is exactly what should be done, when a customer calls you for an estimate and/or sends you the picture. It simply does not work this way. So, next time you receive a phone call for the repair quotation, just think of your physician first.

  1. Never stop learning.

Doctors never stop learning. They attend conferences, seminars and conventions throughout their whole professional career. Nobody would trust his health to a doctor, whose professional knowledge is based solely on the doctor’s degree studies some years ago. Similarly, a body shop professional should continue his professional education regardless of his or her years of experience. Vehicles change, materials change, tools change, so working on the repair “just the way we always do” is not good enough.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Multi brand paint shop vs a single brand carrier

Those of you who have followed my blog for a while, probably know that I really like comparing how car refinishing industry vary from region to region. It is fascinating how different the business models could be in an industry, where precise (color) match is the main target. What is even more fascinating that there is no right way to do business either. Let me share with you my observations how the paint supplying stores operate in different countries.

Even in the English speaking markets, the name describing automotive paint selling shop differ. Factor, jobber, “paint guy”, distributor, paint warehouse, are just some of the business names I’ve stumbled upon in my career.

Putting the names aside, the look and products assortment usually has a similar pattern. Paint mixing scheme(s) put in the very center of the whole store. Plus a range of clears, fillers, primers, thinners, non-paint consumables, including abrasives, polishing compounds, sealants, aerosols, tapes, and at least basic equipment, like spray guns and sanders. While the number of different auxiliary products brands may vary, what is the main characteristic of a business is whether it carries one or more car paint brands.

Multi-brand store

If you walk into a paint store and your eyes catch more than one mixing schemes from competitive paint brands, then this shop can be considered as multi-brand.  It is important to recognize that the store carrying brands of the same group can hardly be described as multi-brand. For example, if the shop owner has PPG and MaxMeyer mixing systems, he or she probably follows some sort of a corporate strategy in the market. These paint systems could be complimentary. However, if you see Glasurit and Sikkens products side-by-side, than it is a distinctive example of a multi-brand paint supplier.

Pros and cons of multi-brand paint shop

Let’s have a look into the advantages of having more than one paint brand on the shelves. Firstly, if you have a number of paint systems, you can “play” with the approvals, which a particular brand has for certain car manufacturers. If your key customers “require” this or that paint brand because, then you can offer what they require. No need for expensive and lengthy presentations and trials. “You want Spieshecker, here you are”.

Secondly, in reality all paint systems have their strong and weak sides. I mean ALL. For example, X brand may perfectly match Japanese vehicles, while the brand Y does the Americans really well. Having multiple paint brands in store allows a store owner to be flexible.

Thirdly, with multiple brands at your hands, you may cover different customers, based on their price sensitivity.  If a certain customer sprays old cars and have a lot of overall refinishing jobs, then a more economic paint may do the job. There is no need for a high-end, premium paint in this case.

Last, but not the least, the multi-brand store is truly independent business. The owner has more choices and freedom to steer his business towards more profitable solution.

If all the above sound too good to be true, I bring to your attention some drawbacks of having multiple paint brands in your store. The main disadvantage is that no paint producer will view you as 100% partner. There will be always some moaning involved. Usually paint companies will not bring you ready customers to serve, and technical and financial support will be limited.

Single brand shop

On the other side, a paint-supplying store with the only one paint brand (group) inside, can be described as a single brand shop. Often, this kind of business is called, unofficially, by the name of paint brand. Sikkens shop, Standox stocker, Axalta jobber, Glasurit guy, etc. Besides being identified as a famous brand, carrying a single paint system has also a number of benefits. Firstly, you enjoy a full support and area protection from the paint producer. Secondly, often a “mother” company brings you good customers to serve. Literally. Thirdly, stock management is much easier. Less stock, means less frozen money. Sounds great to me! Nevertheless, don’t jump into conclusion so fast. What if the idealistic relationship may stagger? You may loose a key supplier overnight. What if your preferred paint supplier is too expensive or weak in certain important aspects? What if your paint supplier decides to leave your market? Yes, it happened in the not-so-distant past. No jokes.

Conclusion

As you realized, both strategies have strong advantages and potentially dangerous disadvantages. I usually do not advocate for any particular way of doing business. Your decision though should be based solely on your own interests. Don’t be trapped by any sales manager, however capable he is. The managers come and go, while your business is here to stay…

 

If you want to have a successful car repair garage, this is the most important trait you must have.

Last week I had a minor health issue, and I had to visit the on-duty hospital during the night. I will skip all the hassle and long waiting in the Greek state hospital. It is awful. It is worth writing about, but not in Etalon Refinish Blog. However, while waiting in an uncomfortable chair for my turn to see the doctor, I realized that there is a similarity between health care providers and automotive repair professionals. But how?

From my point of view, the feelings we experience when we get sick or have an accident with our car, are very similar by nature. These feelings are sadness, distress, anxiety, disappointment and extreme discomfort. In both cases, a person seeks for understanding, quick relief of the pain and, most importantly, for compassion. The very nature of the collision repair business is closely related to negative events and accidents. Nobody likes to have an accident, even if nobody is heart; the view of a crashed vehicle is very unpleasant itself. Right?

In the relation to the above-said, I can conclude that if a car repair business owner wants to be successful, he or she needs to show his understanding of the customer’s feelings. He must express compassion and willingness to guide the customer through this negative experience quickly and as hassle-free as possible. There are many ways to do this. For example, a bodyshop could offer a courtesy car, help to complete the paper works with the insurer, or simply spend a few minutes listening to what the customer has to say. Being compassionate will always pay back with the returning loyal customers and good referrals. Recently, I stumbled upon an ad, where the bodyshop owner was offering a 15% discount for those customers who had to pay the damage from their pocket. In fact, any small move, like the above, will count.

To summarize, I would like to stress one more time that understanding the customers’ feelings are of utmost importance for any business, especially for the people involved in customer service in difficult life situations. About six years ago, I wrote an article with the name “4 things a car painter and a doctor have in common”, but I could add now another thing – a good doctor and a car painter both must be compassionate…

 

Do not start a new bodyshop without thorough consideration of these aspects.

Recently I have been involved in the planning session for a brand new bodyshop for servicing municipal bus fleet of one of the capital cities in Europe. While this process is not something new or unique to me, I had an opportunity to get into customer’s thinking and logic. And, I assure you that there is no better way to understand your customer, than to be in his shoes for a while. During the numerous round table meetings, I realized that there are certain key aspects one must consider while planning a new shop. Failing to make the right decisions on those aspects will make the future of the workshop seriously difficult. Below I will analyze how to make vitally important decisions on a bodyshop space and layout, key equipment and paint supply. Additionally you will find some useful links curated especially for you on this subject.

Space and bodyshop layout

Working space is probably the most expensive and vastly important asset of any business, and collision repair businesses are not an exemption. Here we need to distinguish two possibilities. First possibility is when you are already given a certain building to fit your new shop in. Second possibility allows you to build the new shop from scratch. In the first case, a deep analysis of the given space must be considered. For example, in the project I referred above, the initially proposed building was quickly dismissed, because number of restraints for a spray booth and prep area location. Second possibility is only limited by the budget, and it is a much easier option for any organization.

Advice 1

Never underestimate the importance of space in a bodyshop planning. For example in Greece, more than 50% of the bodyshops lack the vital space for easy moving the vehicles around the shop. As a result, body and paint shops become bottlenecks, causing delays in vehicles deliveries, while decreasing overall profitability. Remember that it is much easier and cheaper to lay out the shop correctly form the beginning rather than make adjustments later on. Additionally, allocate space for spare parts storage, paint mixing room, dressing rooms and a place for employees break.

Additional reading link:

http://etalon.gr/blog/2013/08/08/4-ways-to-speed-up-your-body-shop-productivity-1/

Equipment

Every new bodyshop requires a great number of equipment and tools for its operations. I don’t want to talk about everything, but three main ones: a spraybooth, a bench and a compressor.

Spraybooth

Probably when you imagine a car painting shop, the first image coming to your mind would be a spraybooth. It is probably the most expensive piece of equipment in the paint shop, so, needless to say, it is of a paramount importance to avoid any mistakes here.

Advice 2

Nowadays one can find a great deal of spraybooths for any budget and special requests. From many years of experience, I can assure you that the most important factor for choosing one booth over another should be a supplier, not the technical characteristics. Invest your money having in mind the proximity of the supplier, his experience, technical stuff and spare parts availability. Trust me, you don’t want a supplier of a spraybooth, who can not fix any problem within 24 hours. Ask your colleagues who have different brands of spraybooths installed. Are they happy with it? Are they satisfied with the after sales service?

Additional reading links:

https://www.dtc-uk.com/spray-booths/choosing-the-right-spray-booth/

https://www.pfonline.com/articles/7-steps-to-make-buying-a-paint-booth-easier

https://www.autobodytoolmart.com/paint-booth-size-guide-t.aspx

Bench

If your workshop will perform also the complicated panel beating works then you must decide on the purchase of a bench. Straightening benches are also expensive and require good market research.

Advice 3

Make sure that you understand the insurance companies’ policies on severely damaged vehicles. In many countries, insurers prefer to scrap a vehicle with serious structural damage rather than fix it. Once you know what will be the majority of insurance jobs, you will be able to choose the right equipment without overpaying for the unnecessary options.

Additional reading link:

https://www.bodyshopbusiness.com/frame-rack-or-bench-which-is-right-for-your-shop/

Compressor

It is difficult to overestimate the importance of the air supply in any bodyshop. Spray guns and airtools are all essential to the efficiency in any collision repair shop. Before deciding what capacity of the air supply your shop should have, you must study carefully the technical characteristics of the spray guns and pneumatic tools to be used. Place, where the compressor will be, piston or rotary technology, length of the air supply network and potential air losses – all these crucial parameters must be carefully calculated.

Advice 4

Allocate adequate funds for the compressor to cater for all the needs and exceeding the estimated air supply capacity for this workshop at least by 15-20%. Compressor is not a piece of equipment to save money on. Consider a secondary backup compressor in case of the breakdown of the primary compressor. Choose a supplier who has the experience with paint shop needs. Keep in mind that air purity, absence of water and oil in the air system are important in the bodyshops like in no other workshop.

Additional reading links:

https://www.bodyshopbusiness.com/buying-tips-air-compressors/

https://www.bodyshopbusiness.com/air-compressors-what-to-consider-when-buying/

https://www.thecompressedairblog.com/compressed-air-application-automotive-paint-body-shop

Paint and consumables supply

Likewise, choosing the paint and consumables supplier is not an easy task. Probably the two most common mistakes I see in the market are choosing a potential supplier based on price or on “freebies”. Both decisions patterns may seriously affect negatively the future of the business.

Advice 5

Do not choose your paint supplier based on the price alone. First, the price and the cost are not the same things. Cheap may be very costly when it comes to the productivity. Initial “sweetness” of low price will fade out quickly when quality issues appear or/and due to the bad service a “cheap” supplier provides.

Another common trap is when a potential paint supplier offers expensive “gifts” in order to get your business. “Free” spray guns, tools or even a spraybooth, are actually always included in the future bills. The cost of those “freebies” is disguised, but you will always pay them back with a high interest rate. No suppliers, especially multinational paint companies, are charitable organizations.

Additional reading link:

http://etalon.gr/blog/2017/08/27/buying-bodyshops-business-paint-companies-sustainable/

Sum up

If you are in the process of the new bodyshop set up, please do not rush your decisions. A great number of businesses are doomed to failure before even opening their doors. You might be tempted to speed up the whole process to start working as soon as possible. However, a few weeks delay, spent on the meticulous preparations and research, will save you tones of money and put the solid bases for the future success.

 

Fake news, fake watches, fake guns (spray guns)

I would like to share with you some thoughts about one encounter I had recently with one painter in Greece. While we were talking about usual stuff in his paint mixing room, I spotted a new box of Devilbiss GTI Pro Lite Spray gun. I am selling this well-known brand for more than 15 years, and I am always happy to see painters using this excellent piece of engineering. “Good choice”, I said. “Yes, and very cheap too, only 130£ on Ebay”, he replied. “That is unusually cheap, indeed”, I thought, while taking the box in my hands. I asked if I could open it, and took the gun in my hands. From that very moment I realized that it’s not a genuine spray gun, it just didn’t sit well in my hand. “It is Devilbiss from China”, the painter replied seeing my obvious confusion and with a slight sign of guilt in his eyes.

I don’t want to bore you with the entire discussion I had with this painter. He knew it was fake, but, for some reason, just because it had the brand on it, he thought he got a good deal. The truth is, he was ripped off. The painter paid 130£ for a below average Chinese gun, which normally should be around 25£ max. Yes, it still sprays the paint, but it isn’t even close to a genuine Devilbiss product.

To be honest, I hate fake things. Whether it is feelings, news, a gadget or a watch. Well, for me, especially watches, since I love these small pieces of mechanical engineering in our digital world. If you want to buy a Swiss watch regardless of a price tag, you probably value the craftsmanship and work and time spent on making it. Nobody needs to buy a watch now just to see what time is it. You exchange your hard-earned money on something of a profound value for you; on something, which reminds you about your own achievements and hard work. If you buy a fake Rolex, for example, you deceive mainly yourself, not others.

It is not in my intention to make in-depth comparison between the real thing and the fake. There are too many points. I think Devilbiss managers should do it instead. In fact, I don’t understand why Ebay UK allows to sell fake products undisturbed? However, I strongly believe that sprayers should respect their work and be tidy with everything they use in their job. In the end of the day, the one who is fooled around is your pride and self-esteem.

 

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