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Multi brand paint shop vs a single brand carrier

Those of you who have followed my blog for a while, probably know that I really like comparing how car refinishing industry vary from region to region. It is fascinating how different the business models could be in an industry, where precise (color) match is the main target. What is even more fascinating that there is no right way to do business either. Let me share with you my observations how the paint supplying stores operate in different countries.

Even in the English speaking markets, the name describing automotive paint selling shop differ. Factor, jobber, “paint guy”, distributor, paint warehouse, are just some of the business names I’ve stumbled upon in my career.

Putting the names aside, the look and products assortment usually has a similar pattern. Paint mixing scheme(s) put in the very center of the whole store. Plus a range of clears, fillers, primers, thinners, non-paint consumables, including abrasives, polishing compounds, sealants, aerosols, tapes, and at least basic equipment, like spray guns and sanders. While the number of different auxiliary products brands may vary, what is the main characteristic of a business is whether it carries one or more car paint brands.

Multi-brand store

If you walk into a paint store and your eyes catch more than one mixing schemes from competitive paint brands, then this shop can be considered as multi-brand.  It is important to recognize that the store carrying brands of the same group can hardly be described as multi-brand. For example, if the shop owner has PPG and MaxMeyer mixing systems, he or she probably follows some sort of a corporate strategy in the market. These paint systems could be complimentary. However, if you see Glasurit and Sikkens products side-by-side, than it is a distinctive example of a multi-brand paint supplier.

Pros and cons of multi-brand paint shop

Let’s have a look into the advantages of having more than one paint brand on the shelves. Firstly, if you have a number of paint systems, you can “play” with the approvals, which a particular brand has for certain car manufacturers. If your key customers “require” this or that paint brand because, then you can offer what they require. No need for expensive and lengthy presentations and trials. “You want Spieshecker, here you are”.

Secondly, in reality all paint systems have their strong and weak sides. I mean ALL. For example, X brand may perfectly match Japanese vehicles, while the brand Y does the Americans really well. Having multiple paint brands in store allows a store owner to be flexible.

Thirdly, with multiple brands at your hands, you may cover different customers, based on their price sensitivity.  If a certain customer sprays old cars and have a lot of overall refinishing jobs, then a more economic paint may do the job. There is no need for a high-end, premium paint in this case.

Last, but not the least, the multi-brand store is truly independent business. The owner has more choices and freedom to steer his business towards more profitable solution.

If all the above sound too good to be true, I bring to your attention some drawbacks of having multiple paint brands in your store. The main disadvantage is that no paint producer will view you as 100% partner. There will be always some moaning involved. Usually paint companies will not bring you ready customers to serve, and technical and financial support will be limited.

Single brand shop

On the other side, a paint-supplying store with the only one paint brand (group) inside, can be described as a single brand shop. Often, this kind of business is called, unofficially, by the name of paint brand. Sikkens shop, Standox stocker, Axalta jobber, Glasurit guy, etc. Besides being identified as a famous brand, carrying a single paint system has also a number of benefits. Firstly, you enjoy a full support and area protection from the paint producer. Secondly, often a “mother” company brings you good customers to serve. Literally. Thirdly, stock management is much easier. Less stock, means less frozen money. Sounds great to me! Nevertheless, don’t jump into conclusion so fast. What if the idealistic relationship may stagger? You may loose a key supplier overnight. What if your preferred paint supplier is too expensive or weak in certain important aspects? What if your paint supplier decides to leave your market? Yes, it happened in the not-so-distant past. No jokes.

Conclusion

As you realized, both strategies have strong advantages and potentially dangerous disadvantages. I usually do not advocate for any particular way of doing business. Your decision though should be based solely on your own interests. Don’t be trapped by any sales manager, however capable he is. The managers come and go, while your business is here to stay…

 

Color matching problems not related to the paint itself

Probably color-matching problems are among the most frequent paint defects in the car refinishing industry. It is also the main cause of expensive re-works and unhappy customers. In many cases, the poor color-matching is due to the darker or lighter appearance of the final result. Below I bring to your attention 6 parameters a painter should consider before the basecoat application:

Spray gun pressure

Unfortunately, many painters underestimate the importance of precise measurement of the spray gun inlet pressure. They either do not use a manometer at all, or rely on a poor quality analog manometer.

Outcome: Lower than designated pressure causes darker color result, while higher pressure – lighter color than needed.

Solution: Use a reliable manometer, preferably digital one, for each basecoat application job.

Humidity

Most of the paint manufacturers state the ideal humidity level for the perfect applications conditions. However, we do not have the possibility to control humidity levels easily. For your reference, ideal humidity level is between 30% and 50%, lower than 30% humidity is considered low, while higher than 50% humidity is considered high.

Outcome: Low humidity causes darker result, while high humidity – lighter result

Solution: Adjust viscosity based on the instructions from paint manufacturer, consider changing nozzle size and air cap with lower or higher air flow (consider switching between higher air volume HVLP technology gun and lower volume Devilbiss Trans-Tech or High Efficiency or SATA RP).

Temperature

Just like with humidity, every manufacturer advises the optimal temperature levels for the application. Unlike humidity, it is easier to adjust temperature levels in a workshop, but still there are limitations as well. As a rule of thumb, low temperatures can be considered the range from 15 to 20° C, normal – 20-25° C and high – 28-35° C

Outcome: Lower temperatures will cause darker results, while higher temperatures – lighter results.

Solution: Adjust viscosity based on the instructions from paint manufacturer, consider changing nozzle size and air cap with lower or higher air flow (consider switching between higher air volume HVLP technology gun and lower volume Devilbiss Trans-Tech or High Efficiency or SATA RP).

Thinning (dilution)

Every single automotive coating product comes with a detailed technical data sheet. Unfortunately, often painters either ignore those data sheets or simply continue to work with any new product the “good old way”. In reality, under thinning or over thinning will inevitably cause color problems.

Outcome: Under thinning will cause darker color shade, while over thinning will produce lighter than needed variation.

Solution: Follow the manufacturers’ technical instructions, labels and manuals. Use mixing cups with measurement marking, scales and mixing rulers.

Spray gun distance from the surface

Every sprayer has its own style and spraying technique, however certain standards must be respected. One of the parameters I refer to is a distance between the spay gun and the vehicle’s surface. Consider that normal distance lies within 15 to 25cm range.

Outcome: Too small distance will cause darker colors, too high distance – lighter variation.

Solution: Respect the advised distance between the gun and the surface.

Speed of spraying

Similarly, speed of paint application is very individual and varies from sprayer to sprayer. However, extremes are not good.

Outcome: Spraying with too low speed will cause darker colors, while spraying at excessive speed – lighter color than expected.

Solution: Follow the paint and spray gun manufacturers’ instructions.

 

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